Pink Partners 2018

Norah Casey announces Irish Cancer Society’s Pink Partners

Think pink this October to support breast cancer patients

Leading Irish business woman Norah Casey was tickled pink as she announced the names of 8 Irish companies preparing to go pink this October to raise funds for the Irish Cancer Society.

Norah, who had her own breast cancer scare and underwent a partial mastectomy, announced the Irish Cancer Society’s 2018 Pink Partners at the charity’s headquarters today. Pink Partners are companies who have pledged to donate proceeds from their products and services in October to support breast cancer patients and their families.

Annually over 3,100 women are diagnosed with breast cancer in Ireland. Money raised by the Pink Partners will fund vital information and support services including the Society’s Cancer Nurseline and Daffodil Centres. Companies joining the fight against breast cancer as Pink Partners are Centra, Boots, Dairygold Co-Op, ghd, Inglot, The Little Greene Paint Company, Henry Schein Ireland LTD, and CPL fuels.

[[{"fid":"8285","view_mode":"teaser","fields":{"format":"teaser","field_file_image_alt_text[und][0][value]":false,"field_file_image_title_text[und][0][value]":false},"link_text":null,"type":"media","field_deltas":{"1":{"format":"teaser","field_file_image_alt_text[und][0][value]":false,"field_file_image_title_text[und][0][value]":false}},"attributes":{"style":"float: right;","class":"media-element file-teaser","data-delta":"1"}}]]Speaking at the launch about her own breast cancer scare, Norah, a trained nurse said, “About ten years ago during a self-examination I detected lumps in both my breasts. The lumps were benign, but while they were being removed the surgeon found a type of tumour called phyllodes in the breast wall. This is a very rare tumour, very fast-acting and invasive. It starts benign but nearly always ends up malignant, and doesn't respond to chemotherapy or radiation. So I had a partial mastectomy.”

Encouraging women to regularly examine their breasts so they are able to identify any changes, Norah also urged anyone worried about breast cancer to seek support from the Irish Cancer Society.

“Money raised by the Pink Partners this October will help ensure the Society’s support services can continue to help women who have breast cancer, or anyone who has a concern about cancer. Get to know what’s normal for you, and if you have any worries contact the Nurseline 1800 200 700 or drop into a local Daffodil Centre. These services are reliant on donations, so think pink this October and support women facing breast cancer by purchasing a pink product.”

Averil Power, CEO of the Irish Cancer Society added, “The vast majority of enquiries to our Cancer Nurseline and Daffodil Centres are from women who are concerned about breast cancer, or breast cancer patients seeking advice and emotional support during their treatment. As an independent charity we rely heavily on support from the business community and the public to provide these vital services. Thanks to our Pink Partners for their generosity and for joining us in the fight against breast cancer.”

Pink Partners

  • Centra will be selling rose scented diffusers during the month of October, retailing at €5 each. In addition, many of the 250 Centra stores across Ireland are holding Cups Against Breast Cancer coffee mornings and walks throughout the month. For details
  • 87 Boots stores around the country will be selling Irish Cancer Society Pink Ribbon pins in a show of support for women affected by breast cancer.
  • Dairygold Co-Op sold Pink Silage Wraps via their online stores at during the summer silage season again this year. The successful initiative increases awareness of cancer in rural Ireland as well as raising much needed funds.
  • ghd this year, through a stunning campaign and product collection designed in partnership with Lulu Guinness, will be raising awareness of breast cancer and showing their support in salons across Ireland. They are donating €10 from every ghd x Lulu Guinness limited edition ghd gold styler and ghd air hairdryer sold in salons nationwide, premium retail outlets and on
  • Inglot cosmetics are holding "Think Pink" events in their stores throughout Ireland on Saturday, October 14th and will be donating €2 from every pink product sold. The products can also be purchased at
  • The Little Greene Paint Company are donating 20 cents from the sale of every tin of pink paint and roll of wallpaper during October. Visit to find your nearest stockist.
  • Henry Schein Ireland LTD will offer customers the opportunity to join the company in the fight against breast cancer by purchasing a range of pink health care consumables and practice supplies – with a percentage of the sale donated to the Society.
  • CPL Fuels are donating €10,000 from sales of pink bags of Supertherm 20KG smokeless coal during October and November. Supertherm 20kg bags are available from stockists

Any company wishing to become a Pink Partner can contact the Irish Cancer Society for more information on (01) 231 6625 or email

[[{"fid":"8288","view_mode":"default","fields":{"format":"default","field_file_image_alt_text[und][0][value]":false,"field_file_image_title_text[und][0][value]":false},"link_text":null,"type":"media","field_deltas":{"3":{"format":"default","field_file_image_alt_text[und][0][value]":false,"field_file_image_title_text[und][0][value]":false}},"attributes":{"style":"height: 267px; width: 400px;","class":"media-element file-default","data-delta":"3"}}]]