Ballygowan goes gold in fundraising drive
Ballygowan has officially unveiled a major new campaign to support increased cancer awareness and fund vital cancer support services for those who battle against the disease each day. Working with the Irish Cancer Society in the Republic of Ireland, and its campaign partner Marie Curie Cancer Care in Northern Ireland, Ballygowan is asking consumers to join the fight against cancer and support the Ballygowan Gold campaign.
At the heart of this pledge, there is a concerted effort to help the Irish Cancer Society in their mission to achieve a future without cancer in Ireland. To support this campaign, Ballygowan has unveiled exciting plans to turn their labels from blue to gold. From now until August, labels on the biggest selling lines will feature a special gold label and a donation for every bottle sold will be made to cancer services.
The funding raised through the gold label bottle, will go towards supporting the Irish Cancer Society’s Night Nursing service, 13 Daffodil Centres and Cancer Nurseline 1800 200 700. This is a unique campaign that sees Ireland’s leading water brand working with Ireland’s leading cancer charity to deliver a message of empowerment and hope for all cancer patients and their loved ones. The campaign will be fronted by popular model and food blogger Rozanna Purcell and her sister Rachel, who is living life with Chronic myelogenous leukaemia (CML).
Speaking at the launch of the Ballygowan Gold campaign, Rozanna and Rachel Purcell said; “We're both really excited to be a part of this campaign and help promote the gold label Ballygowan bottles. Last year, when Rachel was diagnosed with CML, we witnessed first-hand the amazing service these charities offer and how many families they help. We're delighted to join with Ballygowan to help drive awareness and help raise much needed funds to support them.”
Donal Buggy - Head of Services & Advocacy of the Irish Cancer Society said; “Striving towards a future without cancer is at the very heart of everything we do at the Irish Cancer Society. Through our partnership with Ballygowan, millions of water bottles will bear the Society’s name, enabling us to reach a mass audience with a cancer awareness message. The partnership will raise much needed funds for our Night Nursing service, which cares for patients at the end of their cancer journey, and also our Daffodil Centres and freephone Cancer Nurseline, two services providing crucial information and advice to anyone concerned about cancer. Together, with Ballygowan, we won’t give up until cancer does.”
Leonie Doyle, Director of Brand Marketing at Britvic Ireland said; “The Irish Cancer Society is a beacon of hope for those battling cancer and their families. This campaign empowers Irish consumers to provide much needed support. Ballygowan is a proud Irish product with a strong heritage and we hope that consumers trust in our brand will translate into much needed support for the fight against cancer in Ireland. It is a privilege to work with the Irish Cancer Society to support them in achieving their vision of a future without cancer.”
Ballygowan Gold is available in local convenience stores and supermarkets nationwide in 500ml, 750ml, 1L and 2L bottles until August2017. To join in the fight against cancer and ‘B part of it’ pick up a limited-edition Ballygowan Gold bottle in store between now and August