“We would encourage any business to get involved in supporting Daffodil Day this March,” says Dairygold’s Retail Marketing Manager Gillian Foley (pictured here with Dairygold suppliers the Ryan family in 2019). “Since partnering with the Irish Cancer Society in 2015 our staff, our farmer members and customers have embraced our fundraising initiatives with open arms with over €100,000 being raised. Everyone involved is really thrilled to play their part in funding the great work of the Irish Cancer Society.”
With Daffodil Day street sales and in-person fundraisers unable to go ahead again this year, the Irish Cancer Society is relying more than ever on businesses to be part of our most important Daffodil Day yet.
“Supporting the Irish Cancer Society is hugely important to us in Dairygold because we realise that most farming families across rural Ireland have been affected by cancer in some way,” says Gillian.
One such family that has been touched by cancer is the Ryan family in Tipperary - pictured here promoting our #WrapItPink campaign a few months before Maurice Ryan was diagnosed with pancreatic cancer. Maurice sadly passed away in March 2020. Maurice’s son Michael is a Dairygold regional committee member.
“It gives me great pride as a Dairygold supplier to see them supporting Daffodil Day,” Michael told us. “The money is needed whether for cancer research or for supporting families. When my Dad received his diagnosis in November 2019 we could see where all the money that’s fundraised goes, through the support that we had."
“I never cried as much as I did after I heard he had cancer. At that stage, we looked up the Irish Cancer Society website to get some information on exactly what we were facing. We had enough information and as much help as we ever could have wanted.”
“We’re a Dairygold family all our life,” says Michael’s mother Betty, “and it means the world to us that Dairygold is supporting the Irish Cancer Society.” Betty also thanks South Tipperary Hospice for the help and support the family received.
This year Dairygold will support Daffodil Day by selling pins and fresh daffodils in their Co-Op Superstores, which remain open as essential retailers. Dairygold will also host virtual Daffodil Day coffee mornings for its staff.