May 6, 2015
Dairygold Co-Op has joined forces with the Irish Cancer Society in a highly innovative new initiative called “Wrap it Pink. The focus of this initiative is designed to raise cancer awareness in rural Ireland as well as raising much needed funds for the Irish Cancer Society. Farmers all over Ireland are being encouraged to wrap their silage bales in pink this summer.
Starting this week, fields around the country will feature a new bright colour with farmers using pink wrap to bale their silage. The distinctive high quality, Irish made wrap is available through Dairygold Co-Op Superstores and for every bale of wrap purchased, a donation will be made to the Irish Cancer Society.
“Many farming families throughout Ireland have been affected by cancer and the Irish Cancer Society provides terrific support for sufferers and their families”, said John O’ Carroll, Head of Retail at Dairygold. “We’d love to see farmers embracing this initiative with pink silage bales visible in every parish this summer, knowing that in doing this we are not just raising cancer awareness but also helping to raise much needed funds for the Irish Cancer Society . Farmers will be buying the black wrap anyway so why not ‘wrap it pink’, brighten up the fields and put a smile on people’s faces. We believe it’s going to be a huge success.”
The 2015 silage season is already underway so watch out for fields of pink in your area as a result of this unique partnership between Dairygold and The Irish Cancer Society. “It is our belief that this initiative has the potential to significantly raise cancer awareness in the agri-sector whilst also generating funds to support cancer research and the other very important activities of the Irish Cancer Society.”
This pink silage wrap is available from Dairygold Co-Op Superstores across Munster or go online to www.coopsuperstores.ie for nationwide delivery.