“BE A DANCER FOR CANCER”: Today FM Launches ‘Dare To Care’ 2019
Today FM has launched its Dare to Care campaign in aid of the Irish Cancer Society and this year, the station is asking people around Ireland to ‘Be a Dancer for Cancer’ with the goal of raising €500,000.
Watch the campaign launch video featuring Today FM presenters HERE
Today FM presenters Ian Dempsey, Dermot & Dave, Muireann O’Connell, Matt Cooper, Fergal D’Arcy and Louise Duffy were all on hand to launch this year’s Dare to Care, recreating famous dance scenes from movies including La La Land, Dirty Dancing and Pulp Fiction. The eye-catching campaign can be seen across the country from Monday the 8th of April.
One Cause, One Day, One Song, Any Dance!
With the theme of ‘Be a Dancer for Cancer’, people are asked to set up a fundraising page and perform a dance, any dance, on Tuesday, 30th April which Today FM have dubbed a ‘National Day of Dancing’.
Announcing the launch of Dare to Care this morning, Ian Dempsey of The Ian Dempsey Breakfast Show said;
“We’re asking you to ‘Be a Dancer for Cancer’ on Tuesday the 30th of April. Stick it in your diary and dance your heart out for those you love. Express yourself!”
Today FM is also asking people to vote for the song they would like to dance to. Each vote also ensures a donation to the Irish Cancer Society. The song that receives the most donations will be chosen for the nation to dance to on the 30th of April.
In 2017, Dare to Care raised over €300,000 and this year Today FM and saw a number of presenters take on a dare of their own, encouraging their listeners to do the same. Dares included Ian Dempsey getting his first tattoo after reaching his €25,000 target while The Last Word presenter Matt Cooper performed a stand-up comedy routine in front of a packed audience. Mid-morning presenters Dermot & Dave cycled over 70KM from Adare to Cahir alongside 100 of their listeners, raising a huge amount of money along the way.
Afternoon presenter Fergal D’Arcy raised almost €30,000 during one show after making an emotional plea to his listeners while taking part in a dare-a-thon where he underwent multiple dares live on-air.
Speaking about the campaign, Róisín Reilly, Head of Marketing, Today FM said: “This year for Dare to Care we wanted to do something that almost everybody could get involved in, and who doesn’t love to dance? Over the years, our listeners have shown just how far they’re willing to go when it comes to raising money for the Irish Cancer Society. We want schools, community clubs, offices, families and friends to Be a Dancer for Cancer and help us reach our target. If the Today FM presenters can dance, anyone can!”
Since 2010, through the generosity of people around Ireland Today FM has raised over €8 million for the Irish Cancer Society.
Money raised will help the Society fund lifesaving research to improve methods of detecting and treating cancer, provide information, care and support to those affected by cancer, and raise aware of how cancer can be prevented. The Society is almost entirely funded through the generosity of the public and companies and receives just 2% of government funding.
Mark Mellett, Head of Fundraising, Irish Cancer Society said, “Each day in Ireland, 150 people are diagnosed with cancer. We are determined to provide free support services for everyone who needs us. But with the number of people getting cancer at a record high, we are finding it more and more difficult to provide this free support to every cancer patient that needs it. That’s why it’s fantastic to have support from everybody at Today FM to help meet this demand. We know that the great Today FM listeners really do care about cancer patients and we are really excited to work with Today FM this year on the 2019 Dare to Care fundraising campaign. It’s really fun and easy to do – we can all be a ‘Dancer for Cancer’ to help ensure no-one has to go through cancer alone.”
To get involved in Today FM’s Dare to Care visit: www.todayfm.com/daretocare
Keep an eye on Today FM’s social media platforms and stay up to date with all of the latest information on how people can Dare to Care this year!