Digital Content Officer - Cancer Information

location-mark copy 2 Created with Sketch. Dublin
Closing Date: 19 November 2021
Full Time Paid
Date Published: 09 November 2021

Title:   Digital Content Officer - Cancer Information

Reports to:  Information Development Manager

Contract type:   Permanent

Hours:  Full time (35 hours per week)

Location:   Based in Dublin with opportunities for part-time remote working

* Note:  There will be a mix of office and remote based working for this role over the coming months as we return to more regular working arrangements following temporary arrangements that were in place due to Covid 19 restrictions

Who we are

At the Irish Cancer Society, we have a vision that by 2025, 3 out of 4 Irish cancer patients will survive their diagnosis and everyone affected by the disease will have access to world-class treatment, care and support.

We’re looking for Cancer Information Content Designer to join our team. As Cancer Information Content Designer, you will adapt our cancer information to a wide range of platforms, including traditional and digital channels and lead out on new initiatives for dissemination. You will have the technical know-how to analyse our audiences cancer information needs and the creativity to adapt our content accordingly.

If you are passionate about content design; creative; and interested in working with one of the biggest health information producers in Ireland, this role is for you. You will play an important role in marketing our cancer information and services.

What you’ll do

Our cancer information is designed to help the general public, cancer patients and their families understand more about the risk of cancer, cancer types, diagnosis, treatment, side-effects and support. This new role will be a core member of, and will work closely with and support the work of the Information Development team. This team publishes a range of patient information and cancer prevention information in printed and online format and works closely with other members of the Communications Department. Your role will be to communicate information in the best way possible. The role is about user research, understanding user needs and usability issues.

Content design

  • Carry out audience testing, journey mapping and other key research to identify the needs of users, map user journeys. You will also use this insight to inform content strategy and develop the Society’s content design principals.
  • Produce high quality copy and content assets based on these insights that are easily digested and understood by our audience, and that are search engine optimised.
  • Monitor the performance of content, using analytics platforms and metric dashboards, and identifying ways to improve content.
  • Create, evaluate, update and review content at all stages of the end-to-end user journey.
  • Employ POPE approach to content, repurposing cancer information that lives on the website for our other digital channels.
  • Conform with and support the ongoing production and review of relevant team policies and guidelines including; organisational editorial policy, house style guidelines, internal algorithms for production of information and guidance for external reviewers.
  • Report to the Information Development Manager on all activity.
  • Undertake other duties as required.

Stakeholder Engagement

  • Partner with other departments within the Irish Cancer Society to develop internal cancer information priorities.
  • Regularly communicate insights and content design principals to other teams across the organisation and be available to consult on content design and analysis for other teams where necessary. 
  • Develop and maintain working relationships with external stakeholders.
  • Interact with other agencies on joint funding arrangements and partnerships.


  • Build relationships across the organisation to focus on the needs of the end users
  • Ensure adherence to literacy-friendly content and design guidelines in compliance with the National Adult Literacy Association’s best practice standard.
  • Ensure brand consistency across all forms of communications.
  • Represent the Information Development team at internal and external meetings and inform the team and others in the Society as required of the outcomes and actions arising from these meetings.

In your first week, you can expect to

  • Be introduced to colleagues within your team and department
  • Be signposted to our cancer information content
  • Be provided with internal policies, guidelines and ways of working
  • Be assigned an introductory project to demonstrate your creativity and initiative
  • Be inducted to the wider organisation

Who you are

  • You have demonstrable experience of user-centred design for digital and offline content
  • You are very comfortable with all relevant analytical tools to enable ongoing monitoring and testing of content.
  • Self-starter with initiative, creativity and ability to develop innovative and effective communications strategies.
  • Excellent communication and interpersonal skills with an ability to engage effectively with a wide range of stakeholders.
  • Ability to work unsupervised, in a fast-paced environment and to deadlines.
  • Experience of working as part of a team with a mixed programme of work, and moving with ease between concurrent projects.
  • Proactive, professional approach with excellent writing and verbal communication skills.
  • Excellent knowledge of English language and grammar and writing in plain English.
  • Ability to adapt medical terminology to appropriate target audiences.
  • Computer literate.

Your qualifications and experience

  • You will typically have four years’ experience in communications, PR, editorial role or journalism. The Society measures experience based on the quality of the experience obtained, rather than in time passed and welcomes applicants at all stages of their career.
  • A relevant third level qualification or post-graduate qualification.
  • Experience in a fast-paced environment handling multiple projects is desirable.
  • Demonstrate capacity to achieve results through engagement with multiple stakeholders and competing demands as relevant to this role.
  • Proven track record in the development and implementation of communications strategies or editorial projects with tight deadlines.
  • Adept at working across all channels including traditional and digital media.
  • Experience of the Irish healthcare arena is desirable.

How to apply

If you are interested in applying for this position, please send curriculum vitae and cover letter to Nicola Cosgrove, HR Department Administrator by email to

The closing date for applications is 19 November 2021.

The Irish Cancer Society is an equal opportunity employer. We celebrate diversity and are committed to building an inclusive environment for all employees. We know that the more inclusive we are, the better our work will be.