Dell: our Daffodil Day corporate sponsor

Dell have come on board as principal sponsor of Daffodil Day from 2011 and have committed to a three year partnership. This partnership will provide much needed financial support for the Daffodil Day campaign. All funds raised from this campaign provide a range of free nationwide patient care services. The campaign will be supported by Dell’s 2,200 Irish based employees at their campuses in Cherrywood, South County Dublin and Limerick.

In 2010, Daffodil Day raised €3.68 million and this increased to €3.91 million in 2011 with the help of Dell.

How Dell has helped

In the months leading up to Daffodil Day and on the day itself, Dell employees got involved by volunteering in our warehouse, setting up the Garden of Hope and fundraising for us. They also supported us by:

• One of Dell’s European social media experts helped create the Daffodil Day social media campaign for the ‘Garden of Hope’ project. Discussions have begun between us and Dell regarding developlement of a virtual daffodil for selling as part of next year's campaign.
• A member of the global brand team contributed to the creation of the new advertising and collaterals for the campaign
• A team of supply chain management experts from Limerick worked with us to help improve some of the logistical elements of the campaign – leading to improved processes.
• The partners worked collaboratively on an extensive national and local PR and media campaign which led to an increase in coverage of 40% year on year. 1399 articles were secured in print and over 105 broadcast interviews were secured nationwide.
• The number of Dell volunteers for Daffodil Day increased by just over 2,000 with a particular notable increase in Limerick where Dell has over 1000 employees.
• Over 500 employees volunteered their time to sell merchandise on the streets, to sell at the Dell campuses, to help count money or to help in the our warehouse
• Over 2000 people wore yellow to work on Daffodil Day itself – helping to further drive awareness and helping to create great pride at work and a strong team spirit.
• Dell employees led a total of seven specific fundraising initiatives – all of which were owned and driven by employees.
• Dell also led the ‘Our Company Cares’ corporate fundraising campaign on our behalf.
• €40,000 was raised directly by Dell employees through a series of fundraising activities.

In their words . . .

Speaking about Dell's partnership with the Irish Cancer Society, Aongus Hegarty, VP & GM, Dell EMEA, said:

"Dell is delighted to be involved with the Irish Cancer Society and its flagship event, Daffodil Day. Over a six month period the Dell team worked closely with the Irish Cancer Society to help ensure that the 2011 event was the most successful ever and we are delighted to say that we achieved this goal. This has been a fantastic partnership for us as it has been an opportunity for our Dublin and Limerick based teams to work together on a cause that is close to many people’s hearts and we are really proud of how our employees have embraced this campaign. Through fundraising, sharing expertise, making daffodils and selling daffodils we have truly engaged on the campaign at every level.”

Commenting about the partnership, John McCormack, CEO, the Irish Cancer Society said:

“Everyone at the Irish Cancer Society greatly appreciates the commitment and support of Dell and its staff. It is wonderful to see one of Ireland’s leading companies and employers giving its support to the community in such a positive way. Our partnership with Dell is extremely important to the success of the campaign, assisting in the creation of a strong presence across Ireland and helping us to raise awareness and vital funds for our services.

We’re looking forward to next year’s campaign and working with the enthusiastic team at Dell again.”

Get your company involved

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