Fashion Target Breast Cancer

Hollywood Star Minnie Driver launched Fashion Targets Breast CancerT Ireland campaign

Brown Thomas was delighted to recently announce that Hollywood star Minnie Driver jetted into Dublin on Friday, April 25th, to officially launch the 2008 Fashion Targets Breast Cancer Ireland Campaign in aid of services for younger women with breast cancer.  The Grafton Street store rolled out the red carpet for Minnie, who previously graced our shores in 1998 while filming Maeve Binchy’s hit movie Circle of Friends with Chris O’Donnell. 

Minnie launched the Diane von Furstenberg designed Fashion Targets Breast Cancer tote bag, which has been exclusively created for the FTBC 2008 Ireland campaign.  Inspired by DVF's Spring/Summer 2008 "Under the Volcano" collection, the bright yellow hued canvas tote is certainly already proving to be the must-have bag of the summer!

The designer bag retails for €45 and all proceeds raised go to Action Breast Cancer (a programme of the Irish Cancer Society) and Europa Donna Ireland so that these two charities can continue to develop a range of services for younger women with breast cancer (under 45 years of age).

Minnie is renowned for her extensive work as an actress, singer and producer. A star of the big and small screen, Minnie has appeared in hit American TV series Will and Grace to great acclaim and is currently starring opposite Eddie Izzard in smash hit dark comedy drama series The Riches.  Her glittering film career includes roles in box office hits such as; Good Will Hunting, Sleepers, GoldenEye, Hope Springs, High Heels and Low Lifes and Gross Point Blank.

Speaking about her trip to Ireland Minnie commented, "I was really honoured to be asked to participate in this year's Fashion Targets Breast Cancer Campaign in Ireland. It is such a worthy charity and a cause that is very close to my heart. We have all been touched in some way by breast cancer; it is important to raise awareness and help raise much needed monies to fight the battle. I am so proud to be associated with the campaign.”

Bags are on sale in all Brown Thomas and BT2 stores!

About Fashion Targets Breast Cancer®

Fashion Targets Breast Cancer (FTBC) is a worldwide charitable initiative of the Council of Fashion Designers of America/CFDA Foundation. The CFDA Foundation, through FTBC, is committed to providing meaningful assistance to women with breast cancer and their families, friends and other supporters by rallying designers, models, retailers, and other creative energies within the fashion industry.

The Foundation commits proceeds raised from FTBC campaigns to helping women concerned about or diagnosed with breast cancer gain access to reliable health information and quality health care, and to supporting education and outreach programmes. Since its launch in 1994, Fashion Targets Breast Cancer has raised over $50 million for distribution to breast cancer charities in 13 countries. 

FTBC currently conducts campaigns in Australia, Brazil, Canada, Cyprus, Greece, Ireland, Japan, Portugal, Turkey, the United Kingdom and the United States.

For more information, visit www.fashiontargetsbreastcancer.org.

About Action Breast Cancer

Action Breast Cancer, a programme of the Irish Cancer Society, is the leading provider of information and support for both diagnosed and undiagnosed women. Its services are free, confidential and accessible and include a national helpline, publications, one-to-one support, breast awareness presentations, and advocacy. ABC is also actively involved in providing and coordinating health promotion presentations, seeking to raise awareness in communities and workplaces across the country about breast awareness, screening an early detection.  Reach to Recovery provides peer support to women diagnosed with breast cancer and is an integral part of the Irish Cancer Society and Action Breast Cancer’s services.

For more information please contact the National Breast Cancer Helpline 1800 30 90 40 or visit www.cancer.ie/action.

About Europa Donna Ireland

Europa Donna Ireland (EDI), the Irish Breast Cancer Campaign, is a patient advocacy group, and is one of forty Europa Donna member countries across Europe.  Our vision is that women of all ages in Ireland will know what they can and should expect in terms of risk, diagnosis, treatment, recovery and support in order to improve early detection and survival rates. Europa Donna Ireland is a registered charity and is run on a voluntary basis.

For more information visit www.europadonnaireland.ie.

The Fashion Targets Breast Cancer bag will be sold for €45 in Brown Thomas Dublin, Cork, Limerick and Galway and BT2 Grafton Street, Dundrum and Blanchardstown Shopping Center from next month. 
All proceeds raised will go to Action Breast Cancer and Europa Donna Ireland.

For further details log on to www.brownthomas.com.

Speaking about the campaign, Diane von Furstenberg, who is President of the Council of Fashion Designers of America, commented, "The FTBC global initiative is essential in raising awareness of the prevalence of cancer and the urgent need for action.  We have all been touched by it personally or have had a loved one affected.  The word alone provokes compassion and solidarity.  It is our responsibility to do all that we can to inspire people to get involved."

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